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Marketing Strategist

Overview

Vertosa creates industry-leading active ingredients for infused product makers. Our patent-pending formulations are carefully designed for the specific needs of each of our customers. Our pre-suspended aqueous solutions empower our partners to create incredibly homogeneous and stable products while maximizing bioavailability, clarity, and taste. Our team believes that natural ingredients and science can work in concert to create better alternatives for recreational and medical applications Our knowledge and experience, best-in-class products, white-glove service, and relentless drive for excellence offers our customers the quality, consistency, and reliability they seek in a product. We are looking for a professional who has a growth mindset and is looking to join a growing team!

Job Brief 

We are looking for an outstanding Marketing Strategist to help grow the sales pipeline through dedicated marketing efforts. This metric-driven individual must seek new and creative ways to develop B2B strategy while continually analyzing results to optimize future campaigns. They will work cross-functionally with both the sales and creative teams, as well as our outside marketing agency, to deliver campaigns that ultimately drive revenue.

The cannabis industry is an exciting and rapidly growing industry.  Applicants must understand and be comfortable with the uniqueness of marketing cannabis and hemp as well as have a creative understanding of how to work around potential barriers that exist.  

Responsibilities

  • Deliver successful, B2B data-driven marketing and customer acquisition campaigns to fill the funnel with sales leads.

  • Stay on top of market trends, competitive landscape and customer insights to constantly inform the business and improve marketing campaign results.

  • Take campaign from brief to concept to execution, working closely with creative and other cross-functional teams.

  • Identify gaps in the process and own strategic improvements resulting in more efficient campaign execution.

  • Manage the relationship and productivity of 3rd party consultants/agencies.

  • Leverage data in collaboration with consumer insights to best position campaigns and brand activations.

  • Define and identify meaningful measurement criteria for each campaign and activity, taking into account overall business objectives (beyond CAC).

  • Launch memorable, attention-grabbing brand campaigns for product launches, seasonal events, etc.

  • Maximize campaign assets and concepts.

  • Identifies areas of opportunity and uses market insight to deliver solutions.

  • Translates Vertosa data into meaningful campaigns to be circulated within complementary channels.

Requirements

  • Bachelor's degree in marketing preferred with 3-5 years of experience in managing marketing tools and technology platforms in B2B-facing.

  • 5+ years in online marketing space – including opt-in landing pages, sales pages, emails, ads and social posts – with an emphasis (and examples of) building customer funnels and marketing content campaigns that convert and deliver specific results. 

  • 5+ years in copywriting, with the ability to translate technical knowledge into easily understood content.

  • Understanding of Hubspot.

  • Understanding of ABM and supporting technical and operational processes to align sales and marketing.

  • Strong collaborator who seeks out cross-functional feedback and input to build comprehensive strategies.

  • Self-starter who enjoys technical challenges and embraces new opportunities.

  • Thoughtful problem solver, curious by nature and willing to solve challenges independently.

  • Must be a passionate champion for cannabis. Vertosa does not require cannabis consumption for any employees.

     

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