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Hi5 Cannabis Seltzer

We worked with Hi5 to ensure minimal effect on overall taste so that they could deliver a product with straightforward ingredients. Water, CO2, natural flavors, and cannabis. That’s it.

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Our work > Hi5

 

Tiny particles. Big effects.

Stop waiting too long. Stop feeling too high. Why wait for the fun to begin? When drinking a Hi5 cannabis infused beverage, you'll feel the effects quickly, in about 5 minutes. That way, you can avoid the "I don't feel anything, I'll eat another" danger zone that everyone has a story about, like that one time at that concert...ditch the edibles, grab a Hi5, and stop worrying if you had too much or too little. It's a new way of enjoying cannabis in a range of flavors only a beverage could offer.

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Product Considerations

Shelf stability

Many infused beverages struggle to create shelf-stable products due to the hydrophobic nature of the cannabis oil droplets. 

Colorization and taste

When developing a zero-calorie seltzer, Hi5 wanted to ensure the product feels unadulterated while offering strong effects for the consumer.

 

Our solution

 

All the bells and whistles

After discussing Hi5's vision for their product, our knowledgeable team was able to recommend several emulsion systems that would balance their desire for great taste and minimal impact on colorization. 

Compatibility testing

Vertosa conducts a two week compatibility study with each of our partners. During this study, we tested Hi5's base for stability with the recommended emulsion systems. Results from this study gave confidence to the Hi5 team that their product not only looked and tasted great, but would remain shelf stable too.

 

 

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We've enjoyed having them as a partner on this journey making beverages and are excited to see where this opens up our product road map. The consumers best determine the proof of concept behind these beverages. With over a million cans sold in the first nine months of our launch, it's clear they love these drinks.

Brandon Pollock
CEO, Co-founder | Theory Wellness

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