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Rhythm

Reformulated sparkling hemp beverages to deliver even more potent, effects-based experiences. 

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Our work > Rhythm

 

Natural, hemp-derived ingredients

Knowing that consumers primarily use CBD for help with sleep, focus, anxiety, pain and inflammation, Rhythm set out to create a line of beverages that addresses each of those individual need states, and does it with a Better-For-You label. There are no corners cut or sacrifices when it comes to being sugar-free, gluten-free, vegan, keto-friendly and low calorie. They always use natural ingredients and use organic ingredients when available. All four beverages are infused by Vertosa. 

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Product Considerations

Nut-free formulas

Rhythm's co-packer wanted to go nut-free and requested that they no longer use a coconut oil based emulsion.

CBN for sleep

Many of Rhythm's customers and buyers have requested the inclusion of CBN. This minor cannabinoid is known for its sleep properties, so was perfect to replace the melatonin in Rhythm Sleep. 

Increase active mg

Rhythm aimed to bring a dramatically increased value proposition to their customers: delicious formulations delivering more hemp, more active ingredients, and enhanced packaging, all at a lower cost.

 

Our solution

 

A partnership

As a longtime Vertosa partner, the team at Rhythm knew they could come to us looking for solutions. First, their co-packer wanted to go nut-free and requested that they no longer use a coconut oil based emulsion. Second, they had a vision to redevelop all four SKUs to dramatically increase the value proposition: delicious formulations delivering more hemp, more active ingredients, and enhanced packaging, all at a lower cost. Finally, a demand for CBN, a minor cannabinoid known for its sleep-enhancing qualities, pushed them to further reformulate Rhythm Sleep. 

 

Going Nut-free

We worked closely with the team at Rhythm to make the switch to our MCT-oil based emulsion for all 4 formulas. This required a lot of sampling to ensure the taste of the beverages were not sacrificed, and testing to ensure that the new emulsions were compatible with the wide variety of non-cannabis functional ingredients used in Rhythm's drinks. 

 

More bang for your buck

Our team was able to create a formulation addressing Rhythm's desire to increase value: an increased potency of CBD. All 4 drinks now contain 25 mg of CBD compared to the original 15 mg - a 66% increase. All without sacrificing taste.

 
A truly custom solution

Vertosa stocks a variety of active inputs, including minor cannabinoids like CBN. Our knowledgable team was able to discuss the functionality of their desired inputs and suggest the correct ratios. Through rigorous testing, we ensured the replacement of melatonin with CBN for sleep worked with the variety of other ingredients to deliver their brand promise. 

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Dr. Han’s emulsions are amazing and are the lynchpin of our beverages. And the whole Vertosa team is always there to help, whether it’s on the business or science side, they are an extension of my internal team. If I had to do it all again, I’d do it with Vertosa!

Ian Monat
CEO & Co-founder, Rhythm

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